Public Still Distrusts Long Term Care

Caring the the Ages Magazine's September, 2005 issue has a short story on the Kaiser Family Foundation's recent report that the long term care industry still needs to improve its reputation with the public:

In a comparison of public perceptions of health care sectors, nursing homes rank below pharmaceutical companies in the percentage of Americans who say they are doing a "good job" serving patients or consumers.

This probably isn't surprising to the long term care industry itself, which is acutely aware of how the media drives the the perceptions of the public. The industry needs to continue to combat this negative perception.